Tips for Small Business online marketing.

Tips for Small Business online marketing. You’re not alone.

Online Marketing

The idea that your alone and ALL the other businesses know a secret that you don’t is very common.  And in reality, they are just like you.  Small businesses struggle with online marketing with many questions.  Here are 5 tips to help you moving in the right direction.

  1. Set GOALS!!!  What is the goal of your online marketing.  “Be specific”!  Ultimately, it should be to drive more business, but how exactly will it do that? Start small then build.  Having a huge plan will just get you over whelmed, discourage and it just won’t work. Make sure you set a way to measure your goals. Example, your a restaurant wanting to increase customers on a Friday night and with your marketing you do!  Keep it simple and keep making and working on goals. 
  2. Tracking and Analytics – don’t be scared not as technical as you may think.  Google analytics is free and pretty good and easy to install on your site. I also recommend you make sure you can track every lead that’s generated by your website.  Knowing what ads work and when is key to making sure you’re spending your money in the right areas.
  3. Local business directories – having your website links on other sites is a really good thing for Google.  There are a few great local business directories that are completely free. Why not? It will help with your SEO ( Search Engine Optimization – something you want)
  4. Leverage Social Media – If your not using social media… START! Because social media can be (or seem) overwhelming, choose one social media platform that your customers, prospects, and industry leaders engage with the most. Keep your social efforts frequent, but above all, relevant and helpful to your audience.Facebook Advertising
  5. Facebook ads – Did you know you can put ads to just your surrounding area? And make them very specific? Note that your pictures you use will drive about 85% of the traffic and you can only have 20% words on it.  And if your Facebook campaign isn’t getting the desired results, there’s no long-term commitment. You can cancel at any time!  Perfect!

Lynne Conrad

Project Manager for Startups!